But there is nowhere on the page he is viewing that indicates he can order this part. He clicks a link to contact the manufacturer, who he hopes can point him in the right direction. The CMS tends toward analytical organization of content — types with differentiated fields, structure, and logic — but we think in terms of narratives. This won’t be the last time we rethink content for the web. It certainly isn’t the first. Now, we’ve got the beginning of a nice little rhyming poem, but the last two lines don’t twist the tongue.